We figure out if, and where, the opportunity exists by understanding the business context, mining customer insights, and testing hypotheses.
If you are struggling to find points of difference, then it’s a really good warning sign that you need to re-work your concept.read more
The biggest, most established brands will rarely be the lever to drive the kind of transformational growth that retailers will need to survive in the future.read more
“I hired Julie to help us bring a kernel of an idea on a new disruptive brand to life – and she delivered! We were stuck and needed help. Julie’s diverse talent in customer analytics, brand strategy, and marketing strategy were critical in helping us create a distinctive brand that will flourish in our space and market. Her CPG and retail expertise is unique – employing her brand discipline yet moving much more quickly, at the speed of retail, unlike other agencies I have worked with. She’s also a great person to work with – direct, humble, collaborative yet authoritative.”Nick K.