Questions, not solutions, may be the secret to brainstorming
Saying no is a critical component to any sound strategy.
If you are struggling to find points of difference, then it’s a really good warning sign that you need to re-work your concept.
The biggest, most established brands will rarely be the lever to drive the kind of transformational growth that retailers will need to survive in the future.
One of the most critical exercises a start-up (or any business) must tackle is defining their brand.