The Power of Questions

The Power of Questions

Confession: I’ve always felt more comfortable facilitating a brainstorming session than participating in one. It’s not a control thing, it’s just that I am more wired to identify problems to be solved and tapping into the energy and creativity of others who are more...
Making Choices

Making Choices

Sound strategy means you can’t be everything to everyone One of the toughest aspects of working with a client team to develop their brand strategy is to help them create focus by defining clear boundaries for their brand. Deciding what a brand is – and importantly,...
Brand Strategy Red Flags

Brand Strategy Red Flags

Spotting brand weaknesses before it’s too late While sometimes I work with teams in building new concepts from the ground up, often I am brought in to help teams refine or re-position their brands when they get stalled. Here are a few of the most common...
The Argument Against Power Brands

The Argument Against Power Brands

Challenging Conventional Wisdom in Retail Brand Portfolio Management I am a big believer in focus – it is a huge part of the work I do with companies, to help them make strategic choices about where their priorities are, and what they need to walk away from. So I love...
Brand Building For Entrepreneurs

Brand Building For Entrepreneurs

One of the most critical exercises a start-up (or any business) must tackle is defining their brand. The brand isn’t the just product, or the logo, or the marketing communications – though the brand strategy should guide all of those. Rather, your brand is the set of...