Our Approach

We help marketing teams hone in on their key challenges, and create focused strategies to unlock growth for their brands – whether building new brands, repositioning brands, finding new market opportunities, or leading marketing planning efforts. We help teams identify what to say “yes” to – and importantly, what to deprioritize – to drive the greatest growth.

We don’t claim to have all the answers on Day One. But we love to take on a challenge, and get to know a new business. We work alongside your team to unlock new ideas and sharpen good ideas. We turn your brand around, or build a new brand together. We get you focused on the big opportunities, and help you chase them down.

We can provide executive-level marketing leadership, when and where you need it. For organizations without a CMO or VP of marketing, we can fill that role on a project or interim basis. Or we can step in to lead strategic planning workshops and initiatives on behalf of executives, freeing them to focus on their other responsibilities.

Julie Ennis, Owner

Julie has 20+ years of experience in various marketing, brand, and innovation roles at companies such as General Mills, Target, and Sports Authority.

Over the course of her career, she has led turn-around strategies for large consumer brands, designed scrappy marketing plans for small under-resourced businesses, created new brands and relaunched other brands, worked cross-functionally within an R&D organization, and led teams through multiple challenging business climates.

She launched Wise Winters in 2016, fulfilling her long-time goal of running her own consultancy. Julie has an MBA from the Tuck School of Business at Dartmouth and a BA in Sociology from Bates College. A native New Englander, she is now based in Denver, CO.



Kind Words from Colleagues and Clients

Julie is an incredible strategic leader and I was fortunate to work with her multiple times as our paths crossed at both General Mills and Target. Julie has the ability to quickly and thoroughly analyze a wide variety of businesses in multiple categories. Her deep category expertise as well as experience across both consumer goods and retail make her a valuable resource in supporting a myriad of business conditions. In addition, Julie’s strong foundation in brand management, leading multi-million dollar businesses make her an exceptional leader and advisor to grow successful brands.

Annie Z.
VP, Category and Brand Strategy

Julie brings an authentic and approachable working style to her interactions that fuels collaboration, ideation, and strong relationships. With deep experience in facilitation, she can effectively coach team members through developing and expanding ideas to lead to breakthrough results.  As member of her team, Julie developed my knowledge and skills in brand strategy that I have continually leveraged in other roles.  She was and continues to be one of the most influential leaders and coaches for me in my career.

Betsen P.
Director, Marketing Strategy and Planning


“I hired Julie to help us bring a kernel of an idea on a new disruptive brand to life – and she delivered! We were stuck and needed help.  Julie’s diverse talent in customer analytics, brand strategy, and marketing strategy were critical in helping us create a distinctive brand that will flourish in our space and market. Her CPG and retail expertise is unique – employing her brand discipline yet moving much more quickly, at the speed of retail, unlike other agencies I have worked with. She’s also a great person to work with – direct, humble, collaborative yet authoritative.”

Nick K.
SVP, Retail


“I have known and worked with Julie for years. She is the utmost professional. She has a strategic approach to planning with the ability translate between organizational strategy and marketing planning. She then can translate the over arching strategy into tactical objectives for each department/team. She is an excellent coach and is able to teach brand fundamentals to a wide variety of teams. If change is needed, Julie is a strong change agent. She constructively challenges the status quo and has the ability to motivate teams to embrace change by explaining the “Whys” behind the need for change. Whether your company needs to build a new strategic planning process or needs to establish strong marketing and brand fundamentals, hiring Julie and Wise Winters is your key first step.”

Ron S.
Chief Marketing Officer

“We really enjoyed working with Julie from start to finish. She is professional, smart, and very personable. Her facilitation style is conversational and fluid and comfortable, demonstrating her expert grasp and experience in the space. Julie has helped us capture the essence of our brand and a marketing brief to help accelerate our introductory launch. We’re grateful for her partnership and will continue to use her going forward! We highly recommend Julie for all of your branding and marketing needs.”

Phil H.
CEO, Consumer Brand Start-up