We figure out if, and where, the opportunity exists by understanding the business context, mining customer insights, and testing hypotheses.
“I hired Julie to help us bring a kernel of an idea on a new disruptive brand to life – and she delivered! We were stuck and needed help. Julie’s diverse talent in customer analytics, brand strategy, and marketing strategy were critical in helping us create a distinctive brand that will flourish in our space and market. Her CPG and retail expertise is unique – employing her brand discipline yet moving much more quickly, at the speed of retail, unlike other agencies I have worked with. She’s also a great person to work with – direct, humble, collaborative yet authoritative.”Nick K.